Dragons’ Den Season 15 Auditions are now open!

Please fill out the application below and check out our list of audition locations to pitch to a producer near you.

Click here to apply for Dragons’ Den!

Winnipeg, MB – Saturday, March 21
CBC Manitoba
541 Portage Ave
9:30am – 4:30pm

Please note that these dates and times are subject to change.

Be sure to double-check for changes before you arrive and keep an eye on our social media – @cbcdragon

If you have any questions, please email [email protected]


What producers are looking for:

  • The opportunity: Identify the opportunity for the investor. What’s your competitive edge? Why is this the next great deal, and why are you the entrepreneur to invest in?
  • The story: It’s the human connection in a world of financials that producers are looking for. There’s always a story behind your motivation, a story behind the lightbulb moment. Something that people can relate to and make them want to find out more.
  • The passion: Don’t come to an audition and press play on a video and hope that it speaks for you. Producers are looking for the most passionate, energetic presenters, and people who could spend hours discussing every detail of their fascinating business.
  • The money: Dragons are looking to invest in legitimate opportunities. The Dragons want to put their dollars to work, they don’t want to do the work for you. Producers need to know what this deal will do for YOU. Why do YOU need the investment? Be sure to highlight exactly why you need an investment and what you plan to do with the money.
  • The TV show: Put your best foot forward. This is television, not PowerPoint! Talking about stats and forecasts can get a little dull. Ask yourself: what’s going to make millions of new customers stay glued to their TVs to find out about YOUR product or business? How will your pitch stand out? Think of some entertaining elements that could help your pitch stand out at auditions and in the Den.

What to check prior to auditions:

  • Location, date, and time: Things can change! Make sure you check our website the morning of your audition for the most up-to-date location information.
  • Equipment needs: We encourage you to bring any equipment you need to auditions, including extension cords, laptops, stereos, etc. Producers will not be able to connect any hardware or software to their own electronics. We invite you to email [email protected] if you have any questions or concerns regarding the location or equipment needs.
  • Online application: Even if you’re showing up in person, the producers highly recommend you apply online first.
  • Consent and release form: Check it out when applying online. You are required to sign at both the auditions and again if you are selected to pitch to the Dragons.
  • Weather/conditions:  Producers are travelling in the heart of the Canadian winter, and understand weather conditions can impact attendance. If there are any concerns on the day of your local audition, producers recommend applying online only. Please note: producers will follow up with a video conference for selected applicants only.

What to bring to auditions:

  • Products/essentials for audition: Bring your product! Producers want to see it all. It’s your one shot to get to pitch to the Dragons, don’t leave anything at home.
  • Snacks and entertainment: Producers encourage all applicants and helpers to bring snacks and things to keep themselves busy. The wait in larger cities can be upwards of several hours.

What to do when you arrive:

  • Register: This is different than filling out an application. Applicants must sign up at the registration table in order to be assigned an audition order number.
  • Discuss props/extras with volunteers: If you have a bit of an unusual set up, ask any questions you may have with the Dragons’ Den volunteers. They’re trained to assist you and can work out logistics with producers while you wait your turn, ensuring the day continues to operate smoothly for everyone involved.

Flow of audition:

  • Pitch like it’s the real deal: You’ve seen the show, you know what they say. The producers want to know you can stick to a format. “Hello Dragons/producers, my name is Jane, I’m from Toronto Ontario, and I’m here seeking $100,000 for 20% of my business, Jane’s Book Store.”
  • Elevator pitch: The next thing producers want to know is “what are you pitching?” Make it clear and concise. If you can’t explain EXACTLY what your business does in approximately one minute, it’s too complicated for television.
  • Demonstrate product or service: This is where some entertainment comes in. You’ve just told us, now show us what your business or product does!
  • Q&A with producers: You don’t need to tell producers your sales in the elevator pitch, they’ll ask! Just like on the show, once you’ve explained what the business does, producers are going to turn into Dragons and start asking all the interesting details our Dragon panel might want to know. However, if you feel producers have missed something that could be important, shout it out!

That’s pretty much it, the rest is up to you! Good luck and see you at auditions!


Toronto, ON #1 and #2 – Saturday, February 29 AND Saturday, March 28
CBC Toronto Atrium
25 John Street

10am – 5pm

Hamilton, ON – Wednesday, March 4
McMaster Innovation Park
Conference Room 1

Hosted by Innovation Factory
175 Longwood Rd S
10am – 5pm

Victoria, BC –  Thursday, March 5
Parkside Hotel
Parkside Theatre
810 Humboldt Street

10am – 5pm

Edmonton, Alta. – Thursday, March 5
Coast Edmonton Plaza Hotel
Acadia Room
10155 – 105 Street NW

11am – 6pm

Vancouver, BC #1 and #2 – Saturday, March 7 AND Sunday, March 8
Westin Bayshore Hotel
Seymour Room
1601 Bayshore Dr

10am – 5pm
Calgary, Alta. #1 and #2 – Saturday, March 7 AND Sunday, March 8
Sandman Hotel City Centre
888 7 Ave SW, Calgary

10am – 5pm

Ottawa, ON – Saturday, March 7
Courtyard by Marriott Ottawa Downtown
350 Dalhousie Street

10am – 5pm

Oshawa, ON – Wednesday, March 11
Durham College
Student Services Building
Room SSB 116
2000 Simcoe Street

11am – 6pm

Collingwood, ON – Thursday, March 12
Blue Mountain Village Conference Centre
Kolapore Room
242 Jozo Weider Blvd

11am – 6pm

Saint John, NB – Thursday, March 12
Delta Brunswick Hotel
McAvity Room
39 King Street

10am – 5pm

Kelowna, BC – Thursday, March 12
The Innovation Centre
4th Floor
460 Doyle Ave

11am – 6pm

Abbotsford, BC – Saturday, March 14
Quality Hotel Abbotsford
Conference Centre
36035 North Parallel Road

10am – 5pm

Niagara, ON – Saturday, March 14
Scotiabank Convention Centre
Meeting Room 201
6815 Stanley Avenue
10am – 4pm

Halifax, NS – Saturday, March 14
CEED – Centre for Entrepreneurship Education and Development
7071 Bayers Rd, unit #225

10am – 5pm

Regina, SK – Wednesday, March 18
DoubleTree by Hilton Regina
1975 Broad Street

10am – 3pm

Saskatoon, SK -Thursday, March 19
co.labs
Suite 229-116 Research Dr

10am – 5pm

Winnipeg, MB – Saturday, March 21
CBC Manitoba
541 Portage Ave
9:30am – 4:30pm

Montreal, Que. #1 and #2 – Saturday, March 21 AND Sunday, March 22
Hotel Place d’Armes
55 St Jacques Street

10am – 5pm

Kingston, ON – Wednesday, March 25
Ambassador Hotel
Ottawa Room
1550 Princess Street

10am – 4pm

Barrie, ON – Wednesday, March 26
Georgian College
N Building
Room N201
1 Georgian Dr
(Parking code through the HONK app: DEN2020)

10am – 5pm

Waterloo, ON – Friday, March 27
University of Waterloo
Environment 3 Building
3rd Floor
Rooms 3406 & 3408
200 University Ave W

11am – 6pm
Please note that these dates and times are subject to change.

Be sure to double-check for changes before you arrive and keep an eye on our social media – @cbcdragon

If you have any questions, please email drag[email protected]